A Repeatable Guide to Creating Effective Learning Content

April 16, 2015


If you’re new to the world of online learning and are just getting your feet wet with training your employees, customers or channel partners online, you’re probably wondering where to start. Maybe you’ve been throwing ideas around for a while or perhaps you already have an in-person training program you’d like to adapt to fit an online format.

Whatever the case may be, you’re going to need a roadmap to success and a structured process to lean on. The goal for this post is to outline a proven approach to designing an effective online training course and provide you with a single suite of tools to get the job done - easily and quickly.

Earlier this year, SchoolKeep began working with a strategic client to onboard experts by teaching them how to create online courses. We wanted to share this unique approach with you.

Results, Results, Results

Before sharing the steps involved, you should know what you can look forward to by following this roadmap with your own content. This process will deliver training courses that are:

  • short (30-45 minutes long)

  • succinct

  • bite-sized, digestible content

  • self-paced

  • accessible

The best part is that it’s easy. In less than 24 hours you could be enrolling your employees, customers or channel partners in your first ever internally-built training program. Keep in mind, there’s no wrong way to approach creating your company’s online training program, but we think this one is the most effective!

Related post: Why Should Revenue-Centric Companies Invest in Customer and Channel Partner Training?

A Simple 3-Step Process

Step 1.png

Step 1: Every course should begin with both an introduction and quiz. The introduction should pull in the learner, introduce them to the course topics, and engage them with the content. The quiz should not only spark student curiosity about the topic but also prime them for the information they’re about to receive.

If you decide to build your online training courses using the SchoolKeep platform, you’ll be able to access our easy-to-use quiz builder, which can be used to create a multiple choice or true or false quiz in minutes.

Step 2.png

Step 2:

Next comes the body of your course, which typically will make up sections 2, 3, and 4. This is considered the meat. You may even have five or six body sections, depending on the nature of your content. Each section should include between one and four activities.

The lessons will vary depending on your content. However, some best practices to follow include integrating plenty of real-world examples, as well as practical tips and strategies for applying the concepts covered within your content. Add various types of media (charts, photos, videos, etc.) to enhance the content. A point to prioritize is readability, which can be optimized by avoiding distracting graphics.

Using the SchoolKeep platform, you can upload and embed a multitude of media types to enhanced your learners’ experiences. The platform’s course builder enables you to add and organize learning activities in a matter of minutes.

Step 3.png

Step 3:

To wrap it all up, you’ll add a final section. This includes a post quiz for self-assessment purposes and a cumulative lesson, or “conclusion,” to recap the entire course. You should also include some additional resources to help your learners continue down their path of mastery through self-exploration.

A Suite of Tools to Help You Get Started Today

If you follow this template, you’ll be able to wow your customers, delight your employees and channel partners and most importantly, impact positive learning outcomes for all.

The hard work of outlining and designing your course is by far the most important part of taking your training programs online; however, it’s not the end of the road. You’ll still need to find the technology to support your vision.

SchoolKeep combines the best of course-building, e-commerce, and learning management functionality, making it the leading one-stop-shop for your online training needs. We’re also happy to support you in designing your online program and school with our instructional design services.



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